{"id":13313,"date":"2020-06-30T08:32:00","date_gmt":"2020-06-30T13:32:00","guid":{"rendered":"https:\/\/sitios.ces.edu.co\/boletinenlaces\/?p=13313"},"modified":"2020-06-30T15:08:20","modified_gmt":"2020-06-30T20:08:20","slug":"la-universidad-ces-se-unio-a-la-legion-de-ticktokers","status":"publish","type":"post","link":"https:\/\/sitios.ces.edu.co\/boletinenlaces\/2020\/06\/30\/la-universidad-ces-se-unio-a-la-legion-de-ticktokers\/","title":{"rendered":"\u201c#EnQu\u00e9Estamos <!--La Universidad CES se uni\u00f3 a la legi\u00f3n de \u201ctiktokers\u201d-->"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13313\" class=\"elementor elementor-13313\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7064a29f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7064a29f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a9a5aeb\" data-id=\"2a9a5aeb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b4cf428 elementor-widget elementor-widget-spacer\" data-id=\"2b4cf428\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-708ea8f1 elementor-widget elementor-widget-heading\" data-id=\"708ea8f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">La Universidad CES se uni\u00f3 a la legi\u00f3n de \u201ctiktokers\u201d<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfba31a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"3dfba31a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a73698 elementor-widget elementor-widget-image\" data-id=\"5a73698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1260\" height=\"370\" src=\"https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-content\/uploads\/2020\/06\/tiktok1.jpg\" class=\"attachment-full size-full wp-image-13354\" alt=\"\" srcset=\"https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-content\/uploads\/2020\/06\/tiktok1.jpg 1260w, https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-content\/uploads\/2020\/06\/tiktok1-300x88.jpg 300w, https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-content\/uploads\/2020\/06\/tiktok1-1024x301.jpg 1024w, https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-content\/uploads\/2020\/06\/tiktok1-768x226.jpg 768w\" sizes=\"(max-width: 1260px) 100vw, 1260px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2798e57 elementor-widget elementor-widget-heading\" data-id=\"2798e57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Fotograf\u00eda: Oficina de Comunicaci\u00f3n Organizacional<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81113a1 elementor-widget elementor-widget-text-editor\" data-id=\"81113a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\u00a0Tik Tok <\/em>es la plataforma para compartir videos cortos que est\u00e1 batiendo records, desde su lanzamiento en China con el nombre de <em>Douyin, <\/em>por all\u00e1 en el 2016, hasta su expansi\u00f3n por m\u00e1s de 150 pa\u00edses, la aplicaci\u00f3n ha obtenido m\u00e1s de 500 millones de usuarios.<\/p><p>Con la idea de seguir interactuando con un p\u00fablico objetivo de 13 a 21 a\u00f1os, la Universidad CES se uni\u00f3 a la legi\u00f3n de \u201c<em>tiktokers\u201d,<\/em> creando as\u00ed su cuenta institucional en la que se estar\u00e1n compartiendo espacios de la U, recorridos por las distintas sedes, eventos y actividades de la instituci\u00f3n.<\/p><p>Por ejemplo, en una de las publicaciones se puede observar la <em>Tienda de la U <\/em>y sus productos mientras el video es ambientado por m\u00fasica ambiente, igual que otra publicaci\u00f3n en la que se muestran algunos espacios del edificio C como cafeter\u00edas, y pasillos. Tambi\u00e9n hay publicaciones que interact\u00faan con los usuarios o incluso que buscan generar humor por medio de la m\u00fasica o di\u00e1logos que all\u00ed aparecen.<\/p><p>\u201c<em>Despu\u00e9s de ver el impacto que estaba teniendo la aplicaci\u00f3n, incluso siendo utilizada por personas de distintas edades, decidimos registrar nuestra propia cuenta para poder crear contenidos m\u00e1s frescos dirigidos a un p\u00fablico amplio y seguir mejorando el posicionamiento en redes<\/em>\u201d, se\u00f1al\u00f3 David Bentham Arias, analista de la Oficina de Comunicaci\u00f3n Organizacional de la Universidad.<\/p><p>Hasta el momento se han hecho cinco publicaciones en la cuenta institucional, se cuenta con m\u00e1s de 110 seguidores y se estar\u00e1 agregando contenido dos veces a la semana. Las personas que quieran disfrutar de los videos de la Universidad CES deben descargar la aplicaci\u00f3n y en el buscador escribir \u201cUniversidad CES\u201d o por medio del siguiente <a href=\"https:\/\/vm.tiktok.com\/JeaxpnH\/\" target=\"_blank\" rel=\"noopener\">enlace<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c1e9975 elementor-widget elementor-widget-button\" data-id=\"5c1e9975\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/sitios.ces.edu.co\/boletinenlaces\/enqueestamos\/%20\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">&lt; 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data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\t<div id=\"respond\" class=\"comment-respond\">\n\t\t<h3 id=\"reply-title\" class=\"comment-reply-title\">Deja un comentario <small><a rel=\"nofollow\" id=\"cancel-comment-reply-link\" href=\"\/boletinenlaces\/wp-json\/wp\/v2\/posts\/13313#respond\" style=\"display:none;\">Cancelar respuesta<\/a><\/small><\/h3><form action=\"https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-comments-post.php\" method=\"post\" id=\"commentform\" class=\"comment-form\"><p class=\"comment-form-comment\"><label for=\"comment\">Comentario <span class=\"required\">*<\/span><\/label> <textarea id=\"comment\" name=\"comment\" cols=\"45\" rows=\"8\" maxlength=\"65525\" required=\"required\"><\/textarea><\/p><p class=\"comment-form-author\"><label for=\"author\">Nombre <span class=\"required\">*<\/span><\/label> <input id=\"author\" name=\"author\" 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m\u00e1s<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"om_disable_all_campaigns":false,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13313","post","type-post","status-publish","format-standard","hentry","category-sin-categoria"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-json\/wp\/v2\/posts\/13313","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-json\/wp\/v2\/comments?post=13313"}],"version-history":[{"count":3,"href":"https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-json\/wp\/v2\/posts\/13313\/revisions"}],"predecessor-version":[{"id":13367,"href":"https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-json\/wp\/v2\/posts\/13313\/revisions\/13367"}],"wp:attachment":[{"href":"https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-json\/wp\/v2\/media?parent=13313"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-json\/wp\/v2\/categories?post=13313"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sitios.ces.edu.co\/boletinenlaces\/wp-json\/wp\/v2\/tags?post=13313"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}